6 Ways To Get A Logo Design For Your Business
Of course you want a logo that is simple, memorable, versatile, appropriate and timeless. But when you need to get your business up and running as quickly as possible and you are restricted by budget, achieving the perfect solution can be tricky. We’re taking a look at 6 ways to get a logo design to help you find the right option for your business.
Option 1: The Free Logo Generator
An online logo generator typically lets you input the name of your product/service and choose the sort of style you would like the logo to be. In a couple of clicks, you have an extensive choice of free logos to choose from. Awesome right? Well not quite, these services use stock imagery (“clip-art”) and popular text styles which means you may see someone else with a logo of a very similar nature. Furthermore, there is no designer input here so the results can be quite, well, dodgy. But the good thing about this option is that it’s free, and if you’re starting a small time business venture, it may be the only option. However, these quick fix logos are by no means built to stand the test of time.
Cost: Free
Speed: ★★★★★
Originality: ★★★★★
Design Quality: ★★★★★
Option 2: A DIY Logo Maker
This is an online interface which enables the user to create a logo themselves. Usually, these creators are simple to use, taking you step-by-step through your logo creation process. You will typically have make do with a limited choice of font styles and clip-art but the upside is that you will will have full control. This also means that the effectiveness on the logo is dependant on your own design expertise. Although, as experienced designers, we’ve had a go at some of these tools and find it very difficult to produce a satisfactory result. It is worth noting that if you’re going down this route, we would strongly recommend getting some feedback from unbiased individuals to make sure it really is the logo you want to represent your business.
Cost: Free or low cost
Speed: ★★★★★
Originality: ★★★★★
Design Quality: ★★★★★
Option 3: Budget Online Logo Designer
This is essentially the same service as Option 2, except a designer will be putting the logo together for you. These online designers will base your logo design on a template and then customise the style of the font and images based on your preferences. It’s cost effective for you because it’s time effective for them. The result? A logo that is unlikely to be right for your business, using overused visual elements. The benefit of this service is that there is a level of human design involved, but if you want a bespoke logo, it is best to spend a bit more and get something designed from scratch by a graphic designer.
Cost: Under £100
Speed: ★★★★★
Originality: ★★★★★
Design Quality: ★★★★★
Option 4: Professional Graphic Designer
Your logo will be created specifically according to your business requirements. You will need to provide these in the form of a brief at the start via an online form, phone consultation or email. Your designer will then typically sketch out ideas and then produce your logo using advanced design software. Depending on the level of service, your designer will produce an number of options for you to choose from and then based on your feedback, will advance a chosen route until you are happy with the result. You can be sure that your design is original and an attractive visual identity that reflects your business offering.
Cost: £100 +
Speed: ★★★★★
Originality: ★★★★★
Design Quality: ★★★★★
Option 5: Branding Agency Service
To understand the benefits of a branding agency service, first it’s important to understand the difference between a logo design and a brand:
- A logo is a business’ identification in its simplest form via a recognisable mark or symbol.
- On the other hand, a brand is the emotion behind what someone feels, sees and tastes when they interact with your company on any level. At the core, branding is an emotional experience.
A branding agency will not just create your logo, they will consult with you on other areas of your business and create compelling and strategic ideas. It may take a bit longer, and it will cost more that the previous options, but the result will be a consistent, great quality brand identity that has the flexibility to span across all company projects (e.g. video, shop front, print materials, website). This means, that whenever a potential customer/client interacts with your brand, it will be recognisable with or without the logo.
Cost: £1000 +
Speed: ★★★★★
Originality: ★★★★★
Design Quality: ★★★★★
Option 6: A Ready-Made Brand Identity
Choose from a range of brand identities that have been designed from scratch, with businesses in mind. If you’re looking for a fast and cost effective design but are not willing to compromise on quality, this may be the option for you. The brands on the Brand-Picked website have been created by a design team with over 10 years of design industry experience and are complete with a unique brand name, a logo (provided as JPG, PNG and EPS files), print ready business card, letterhead and compliment slip, social icons, brand imagery as well as a registered .com domain name. Once you buy a brand, it is taken off the website and you will have complete ownership. However, if you can’t find a brand on there that you like but still want a quality design, Brand-Picked offer a custom design service at competitive prices.
Cost: Under £1000
Speed: ★★★★★
Originality: ★★★★★
Design Quality: ★★★★★